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Pleasure and Calorie Burning

Marc David, founder of the Institute for the Psychology of Eating


When it comes to food, we all have our favorite dishes – those special flavors that hit us right in our happy place. But we live in a culture which tells us to be afraid of our cravings. We’re taught that those foods that we love to eat are dangerous and that we’d be better off avoiding them entirely because once we allow ourselves a piece of cake or a plate of spaghetti, we might never be able to stop. We’re caught in the middle between our desire to treat ourselves with foods we enjoy, and our fear that allowing ourselves to take pleasure in food will lead to unwanted health consequences. In this uplifting new video from IPEtv, Marc David, Founder of the Institute for the Psychology of Eating, suggests that it’s time to end this inner battle because we’re not doing ourselves any favors by treating food as our enemy. Tune in and learn why letting yourself enjoy food again will unlock your metabolic potential and help you find a real balance that nourishes your body, heart, and soul.


So pleasure tells the body to relax.

It literally drives our body into a heightened state of digestion, assimilation, and day-in, day-out calorie burning. That’s crazy. That’s amazing. Now, okay, you are probably thinking, “Oh, well, that means I can have all the pleasure I want. And I can eat all the garbage I want. And that’s okay.” No! Come on. You’ve got to be smart.

The sun is good for you. The sun is the greatest thing in your life. Does that mean you should roast yourself out in it for hours and torture yourself to a crisp? No. Pleasure is in intelligence. You have to learn how to do pleasure with wisdom and experience. But you can’t sweep it under the rug. You can’t think that pleasure is your enemy. It’s your friend.

And you have to learn how to befriend it because you learn how to befriend it… And this is your dance with the food, the dance with your body. You experiment. You learn. And you let the joy of life come into your body when you eat because when you do, it changes your metabolism.

And when you change your metabolism in that way, you start to calorie burn your food more fully. You’re giving yourself all that you want. You’ve given yourself your optimal metabolism. And you’re giving yourself your best experience of food and of life. How good is that, my friends!

And how amazing that that’s the magic of life!



I hope you enjoyed that video- book a discovery call with me to learn about your fullest potential for your health


Be blessed on your journey of wellness.... Dana

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